Bottom line: The Beauty By Earth Self Tanner offers a natural-looking glow and easy application, but be ready for a bit of a learning curve and skin prep.
A sun-kissed glow without the sun
For 60 days, I’ve been testing the Beauty By Earth Self Tanner to see if it can deliver that coveted, sun-kissed look without the harmful effects of UV rays.
As someone who has always struggled with self-tanning products, I approached this with cautious optimism. I’ve tried various brands over the years, with mixed results, from streaks to orange tones. But this one caught my eye for its natural ingredients and clean reputation.
Who this product is for
If you're looking for a safe alternative to tanning, whether for an upcoming event or just to feel good about your skin, this product might be for you.
What's in the box and the specs
When you open the box, you’ll find:
- 1 bottle of Beauty By Earth Self Tanner (8oz)
- Instructions for application
| Label | Value |
|---|---|
| Product Size | 8oz |
| Skin Type | All skin types |
| Application Method | Lotion |
| Color Result | Natural bronze |
Pricing and Target Audience
Current pricing for the Beauty By Earth Self Tanner is around $29.99, which positions it as a mid-range option for those wanting a quality self-tanner without breaking the bank. It’s designed for anyone looking to achieve a bronzed look without sun exposure.
Packaging and texture
The packaging is simple and functional, with a pump dispenser that allows for easy application. The lotion itself is lightweight and has a pleasant scent, not overpowering like some other self-tanners.
Materials and Usability
It’s made with organic ingredients, so it feels good on the skin without any harsh chemicals. The texture is smooth and spreads easily, which is a plus for someone like me who can be a bit clumsy when applying products.
Durability Observations
I’ve noticed that the tan lasts about five to seven days with proper skin prep and maintenance, making it a reliable option for short-term use.
How it performs in real life
Core Functionality
The first test was applying it on my legs, and I got an even, natural-looking tan within 6 hours. The second test was on my arms, where I noticed some slight streaking due to not applying evenly. The third test was on my face, which turned out surprisingly well with a sun-kissed glow.
Ease of use and learning curve
The application process is straightforward. I recommend exfoliating before use for the best results. The learning curve mostly comes from ensuring you apply it evenly to avoid streaks.
Daily Usage
I used it twice a week to maintain my color, and it felt comfortable on the skin — no sticky residue.
How it stacks up against competitors
| Beauty By Earth Self Tanner | St. Tropez | Bondi Sands | |
|---|---|---|---|
| Price | $29.99 | $40.00 | $25.00 |
| Color Result | Natural Bronze | Deep Bronze | Golden Glow |
| Application | Lotion | Mousse | Lotion |
| Longevity | 5-7 days | 5-10 days | 5-7 days |
What we loved and what needs work
What we loved
- ✓Natural-looking tan
- ✓Easy application
- ✓Pleasant scent
- ✓Organic ingredients
- ✓Affordable price
- ✓Good for all skin types
- ✓Long-lasting
Areas for improvement
- –Learning curve for even application
- –Requires prep like exfoliation
- –Scent fades after a few hours
- –Not as dark as some competitors
- –Can streak without proper technique
Latest improvements
- April 2025: Improved formula for more even application.
- May 2025: New scent options released.
Who should buy this
What we loved
- ✓Best for: Anyone looking for a natural glow
- ✓Great for beginners
- ✓Affordable option compared to high-end brands
Areas for improvement
- –Skip if: You want a very dark tan
- –Not ideal for those with very oily skin
- –If you prefer spray tanners
Alternatives to Consider
- St. Tropez Self Tan Classic
- Bondi Sands Self Tanning Lotion
- Isle of Paradise Self Tanning Drops
Getting the best deal
Final thoughts on the product
Overall, I rate the Beauty By Earth Self Tanner a solid 4.0 out of 5. It offers a nice glow and is easy to use, but it does require a bit of practice to get it just right. If you want a safe tanning option, it's worth trying.
What others are saying
I've tried a lot of self-tanners, and this one gives the most natural glow! I love it!
— Jessica M., San Diego, CA, Amazon
It took a little practice, but now I'm a pro! The scent is amazing, and I feel great using it.
— Mark T., Austin, TX, Amazon
Best self-tanner I've ever used! No streaks and it lasts a week!
— Linda C., Chicago, IL, Amazon
Frequently Asked Questions
How long does the color last?+
The tan lasts about 5-7 days with proper care.
Do I need to exfoliate before applying?+
Yes, exfoliating beforehand helps achieve an even result.
Can I use this on my face?+
Yes, it's safe for your face and gives a nice glow!
Is it suitable for sensitive skin?+
Yes, it's made with organic ingredients and is generally suitable for all skin types.
Will it turn me orange?+
No, the formula is designed to provide a natural bronze color.
How often should I apply it?+
For best results, apply once or twice a week to maintain your tan.
Can I use moisturizer after applying?+
It's best to wait a few hours before using moisturizer to allow the tan to develop fully.